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Size Matters

Nanotechnology is the manipulation of matter on an atomic and molecular scale. To provide some context, one nanometer (1nm) is equal to one millionth of a millimetre. Now that’s what we call small.

Materials often behave differently at this level. They might be stronger, lighter or more reactive and, because they are so small, they can often be used in far more exciting ways than in their larger form to create amazing new products and processes.

That’s why nanotechnology is one of the world’s most exciting and pioneering scientific disciplines. It is being used to create many new materials and devices with a vast range of applications in medicine, electronics, biomaterials, energy production and, of course, revolutionary cleaning products like PureNano.


What makes nanotechnology really interesting is that when you work with materials on such a molecular level unusual and exciting things often start to happen.  For example, we normally use aluminium foil as a handy way to keep our sandwiches fresh but, if you take that same aluminium and grind it into tiny nanosized particles they start to explode. This is why NASA uses aluminium nanoparticles in rocket fuel. Fancy that, a product that can keep sandwiches fresh and power rockets. Nanotechnology is simply amazing.


Bright red sunsets are caused by nanoparticles in the atmosphere, much of which comes from volcanic eruptions. Milk contains nano-protein particles suspended in water. Nanoscale hairs on the sole of a gecko’s feet allow it to stick to a wall or a ceiling, and the nanostructure of a lotus leaf repels even the strongest glues. Everywhere around us nanoparticles are affecting our lives.


Scientists use nanotechnology to help them draw inspiration from nature –observing how nature often achieves the seemingly impossible and then applying these lessons to make new or improved products or processes. The incredible self –cleaning ability of the Indian lotus blossom is a perfect example and is the inspiration behind the development of PureNano.

The Indian lotus blossom plant is a wonder of nature that has the ability to clean itself thoroughly using just rainwater and be completely dry immediately afterwards. This is made possible by the complex nano-scopic architecture of the plant’s surface that causes water to bead up and roll down even the slightest slope removing any dirt in the process. What’s more, the water leaves no trace behind ensuring an instantly dry surface.

The potential benefits of the lotus effect for sustainable and environmentally friendly cleaning are obvious and substantial. By replicating the same effect on other surfaces we can keep them clean without resorting to harmful detergents and chemicals that damage and pollute the world’s water.

Nanotechnology is at the cutting edge of modern science and is set to revolutionise the way we clean and protect our world.



What is the Nano Scale?
A nanometer is a millionth of a millimetre, a billionth of a metre.

What does that actually mean?
In the time it takes to pick up a razor from a basin and raise it to his face, a man’s beard will have grown one nanometre.

Science versus Nature?
Nano materials have always existed. The inspiration behind our products came from the nanostructure of the Lotus leaf. This amazing leaf repels even the strongest glue.

Want to know more…

For more information on nanotechnology please view this UK Government website




Diameter of human hair

2nm wide

Human DNA

Did you know…

  • “Fresh water is being considered as “the oil of the 21st Century”, because of its scarcity in many countries, including the UK. Switching to PureNano products and instantly reducing your levels of pollution makes sense to us.” Rebecca Harris, founder PureNano
  • Make Do and Mend has never been more necessary with the current economic climate.  PureNano’s Clean and Protect range of products give your assets increased longevity, as well as keeping them looking like new. The protective barrier stops dirt and grime damaging the surface.


    Find out more